The Audit Bureau of Circulations October print sales figures work only work to confirm the fact that less people are purchasing newspapers. Not only that though, but the statistics work to show how well national daily and Sunday titles are doing in competing against one another. Broadsheet newspapers such as The Times for example, are beginning to see losses in buyers month by month while the Daily Telegraph is actually winning them. With this it can be expected that eventually, The Times will surpass The Telegraph. The losses of The Guardian which have amounted to approximately 5% year-on-year have got questions cropping up about the future of the publication and more specifically, whether this will have it be digital-only, akin to The Independent. When tabloids are concerned, The Daily Mail has been managing to close the gap that there is between it and The Sun, which is owned by Rupert Murdoch.
Headline sales; (bulks); = total without bulks; year-on-year percentage differences
- Daily Telegraph 456,999 (20,901) =436,098 -3.79%
- The Times 437,352 (74,060) =363,292 +10.94%
- i 278,843 (68,501) =210,342 +1.53%
- Financial Times 194,152 (21,562) =172,590 -7.16%
- Guardian 157,778 -5.5%
- Daily Mail 1,510,824 (73,882) =1,436,942 -5.2%
- Daily Express 397,236 -3.4%
- The Sun 1,672,217 (95,272) =1,576,945 -7.38%
- Daily Mirror 756,142 (45,000) =711,142 -10.17%
- Daily Star 462,306 +7%
Personally, I feel that this article just reinstates that the state of newspapers is in the unfortunate position that we've learned it's in. While certain papers may be gaining buyers, a notable amount of publications are losing them. Not only this, but the fact that papers such as The Guardian now could be considering a digital-only future is representative of the fact that the print platform is becoming increasingly unstable.
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