Snapchat rising: is the youthful app headed for Facebook-sized success?
Link: https://www.theguardian.com/technology/2017/feb/02/snapchat-evan-spiegel-growth-facebook-ipo-analysis
Summary:
Snap Inc ave out together paperwork that holds and interest in public offering. This in turn will value the company between 20bn-25bn (billion), making it one of the biggest technological offerings in recent years. In the early years of the apps creation, it was being used as a platform for users to send nude pictures. They believed that the ability to have a non-trackable online record when posting, allowed users to be more honest about themselves.
Own view:
I do believe that Snapchat is worth a lot, but didn't seem to expect it to be worth so much- $20 billion. This shows how the unniqueness and gap in the market of an app has revolutionised the social media market place. Something that was used for selfies and blown up and reached tens of thousands of users, creating a platform for a new experience.
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